35 TIMES

On average, it takes 35 times before a woman reports abuse. 35 times. Christel, a real victim of domestic abuse, testified during the popular morning show of radio station Studio Brussels. She read out 35 reasons that led to her abuse. 122 unbearable seconds to start the debate on violence against women.

Gold - London International Awards
Silver - Creative Belgium Awards

The first time we were both tired.
The second time we had an argument.
The third time it was work.
The fourth time I was still following my ex on Instagram.
The fifth time I wasn’t listening.

The sixth time I was a jealous bitch.
The seventh time I didn’t let him finish.
The eighth time I ruined everything.
The ninth time my friends were a bunch of whores.
The tenth time he’d been drinking.

The eleventh time I was complaining too much.
The twelfth time dinner wasn’t ready.
The thirteenth time he didn’t sleep well.
The fourteenth time I ruined everything. Again.
The fifteenth time I forgot to do the dishes.

The sixteenth time I had the guts to say something back.
The seventeenth time I wanted to go see my family.
The eighteenth time I tried to put up a fight.
The nineteenth time I didn’t show him enough respect.
The twentieth time the baby cried.

The twenty-first time his team lost. Or something.
The twenty-second time I was a worthless piece of shit.
The twenty-third time he thought I was laughing at him.
The twenty-fourth time his soup was fucking cold.
The twenty-fifth time his shirt was ironed badly.

The twenty-sixth time there was no milk in the fridge.
The twenty-seventh time the baby was crying again.
The twenty-eighth time I didn’t feel like doing it.
The twenty-ninth time I tried to run away.
The thirtied time he wanted to know where the fuck I’d been.
The thirty-first time I didn't love him enough.

The thirty-second time I threatened to talk about it.
The thirty-third time I deserved it.
The thirty-fourth time he thought I told the neighbors.
The thirty-fifth time I couldn’t stop crying.

35 times. That’s how long it takes on average before a woman reports abuse.
35 times, that’s enough.

SIMON PYSON CREATIVE

SIMON PYSON
CREATIVE