SIMON PYSON
CREATIVE
 

UNBOX THE TERRAIN



To launch the Zegama 2, 50 pairs of trail running shoes were sent to leading voices in trail running in a seeding box made of compressed soil. The only way to open them? Smashing them on the ground. Knowing trail runners leave no trace behind, the boxes were made with 100% natural materials. Materials made to be smashed and returned to nature. 




NIKE ← ZEGAMA 2 ← UNBOX THE TERRAIN ←  


PARALYMPIC TEAM BELGIUM ◇ THE REAL HANDICAP ◇  


KNACK -> 35 TIMES -> DOMESTIC VIOLENCE ->  


DE WARMSTE WEEK ♡ LONELINESS ♡  


PARALYMPIC TEAM BELGIUM △ THE MARGIN △  


NIKE RUNNING • MORE STAIRS PLEASE •  



PARALYMPIC RINGS ♡ ART INSTALLATION ♡