THE REAL HANDICAP
The disability of our Paralympic athletes isn’t what’s holding them back. In this campaign, the viewer is the real handicap, unless they support Paralympic Team Belgium at the Paralympic Games. This way, self-awareness was turned into all-inclusiveness, with an ultimate result: the Belgian government now offers an equal amount of prize money to both Olympic and Paralympic athletes.
Gold - Berlin Commercial
Silver - Ciclope Awards
Bronze - Ciclope Awards
Bronze - Clio Sports
Bronze - Creative Belgium Awards
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